Extracted & Packaged
Examples of the founder's POV on the problem in short-form and long-form content.
Bob London, Chief Listening Officers
Information Gap Filled:
What is the specific problem that you solve? Why is it so important?
Interview Question:
"Explain the customer disengagement problem that you solve. Why is it so important?"
Aaron Zakowski, Zammo Digital
Information Gap Filled:
Proof that the solution solves the problem.
Interview Question:
"Give me an example of a result that you got for a client using this unique solution to the problem."
Howard Mann, Business Therapy & Revival
Information Gap Filled:
What misconception about the problem prevents them from solving it correctly?
Interview Question:
"What creates the Growth Ceiling? Why can't it be solved with more sales?"
Examples of Long-Form Video
Evergreen Content to be used in sales conversations to educate about the prospect's problem, increasing the perceived value of the solution (service).
Information Gaps Filled:
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What's the specific problem?
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Where is it a problem in the business?
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How and why did it become a major problem?
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How can you diagnose the problem?
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What symptoms show that you have this specific problem?
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How are they incorrectly trying to solve the problem now?
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What needs to happen to be able to solve the problem?
Information Gaps Filled:
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What's the specific problem?
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How was the problem found? (Context)
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How to see it show up in your business?
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The negative consequences it causes
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Who suffers from the problem?
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How it prevents person from achieving ultimate desired outcome?
Examples of Long-Form Written Content
The Evergreen Content example below is written by the founder of Rekorded, Dylan Ciaccio, filling key Information Gaps about the problem and using Languaging to make the POV easier to understand and spread
(click image to go to Notion doc).
Market the problem, become the solution.